{"id":2139,"date":"2020-06-01T08:36:35","date_gmt":"2020-06-01T06:36:35","guid":{"rendered":"https:\/\/exam2020.wpengine.com\/julia-tienvieri\/"},"modified":"2020-06-17T11:11:52","modified_gmt":"2020-06-17T09:11:52","slug":"julia-tienvieri","status":"publish","type":"post","link":"https:\/\/2020.hdk-valand-graduation.se\/en\/julia-tienvieri\/","title":{"rendered":"Julia Tienvieri"},"content":{"rendered":"[vc_row][\/vc_row][vc_column offset=”vc_col-lg-8 vc_col-md-12 vc_col-xs-12″][\/vc_column]
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\"\"\"\"\"\"\"\"<\/div><\/div><\/div>[vc_column_text width=”900″ css=”.vc_custom_1592385103439{margin-top: 40px !important;}” align=”left” text_align=”left”]\n

AIR \u2019N\u2019<\/span><\/span> DAIRY<\/span><\/span>\u00a0<\/span><\/h2>\n

We<\/span> dress <\/span>ourselves<\/span> in brands. <\/span>It\u2019s<\/span> products<\/span> like <\/span>clothes<\/span> and <\/span>tech<\/span> items<\/span> that\u2019s<\/span> normally<\/span> displayed<\/span> on <\/span>our<\/span> bodies<\/span>, and <\/span>they<\/span> can<\/span> often<\/span> become<\/span> statements<\/span>. <\/span>Even<\/span> t<\/span>he <\/span>choices<\/span> we<\/span> make in the <\/span>grocery<\/span> store <\/span>reflects<\/span> our<\/span> identity<\/span>, and <\/span>can<\/span> bec<\/span>ome<\/span> values<\/span> to<\/span> show off or <\/span>hide<\/span>.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

In the design <\/span>s<\/span>urrounding<\/span> a <\/span>fictive<\/span> brand, <\/span>some<\/span> of<\/span> the <\/span>tools<\/span> of<\/span> marketing<\/span> are<\/span> used<\/span> and <\/span>highlighted<\/span>. The <\/span>visual<\/span> material <\/span>adre<\/span>sses<\/span> dedicated<\/span> consumers<\/span> and <\/span>encourage<\/span>s<\/span> them<\/span> to<\/span> become<\/span> ambassadors<\/span>. The brand <\/span>strives<\/span> to<\/span> create<\/span> a <\/span>bond<\/span>, and <\/span>to<\/span> increase<\/span> a <\/span>desire<\/span> for the <\/span>product<\/span>.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Through<\/span> influencers<\/span> and <\/span>celebrities<\/span> brands <\/span>can<\/span> become<\/span> even<\/span> more<\/span> popular<\/span>, and <\/span>with<\/span> help<\/span> from <\/span>loyal<\/span> ambassadors<\/span> even<\/span> everyday<\/span> goods<\/span> c<\/span>an<\/span> turn<\/span> desirable<\/span> and <\/span>trendy<\/span>. <\/span>I<\/span>t<\/span>\u2019<\/span>s<\/span> about<\/span> branding<\/span>. <\/span>Something<\/span> simple <\/span>can<\/span> get status, <\/span>anything<\/span> can<\/span> be sold. In <\/span>this<\/span> project<\/span>,<\/span> the <\/span>products<\/span> are<\/span> close<\/span> to<\/span> the <\/span>body<\/span>. It <\/span>convinces<\/span> the <\/span>consumer<\/span>s<\/span> that<\/span> the <\/span>need<\/span> of<\/span> constant<\/span> access <\/span>to<\/span> the <\/span>product<\/span> is <\/span>important<\/span>, <\/span>but<\/span> it <\/span>also<\/span> communicates<\/span> that<\/span> the <\/span>consumer<\/span> live <\/span>through<\/span> the brand. In <\/span>that<\/span> way<\/span> both<\/span> the <\/span>product<\/span> and the <\/span>world<\/span> surrounding<\/span> it <\/span>can<\/span> be <\/span>promoted<\/span>.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>By <\/span>placing<\/span> air and <\/span>dairy<\/span> products<\/span> on the same market, <\/span>the design <\/span>project<\/span> illustrates<\/span> how<\/span> we<\/span> talk <\/span>about<\/span> products<\/span>. Do<\/span>es air in <\/span>this<\/span> piece<\/span> become<\/span> a <\/span>consumer<\/span> good<\/span> and <\/span>can<\/span> dairy<\/span> appear<\/span> as a vital <\/span>necessity<\/span>? The <\/span>balance<\/span> betw<\/span>een<\/span> icky<\/span> and real is the driver<\/span>. The <\/span>connection<\/span> between<\/span> identity<\/span> and <\/span>consumption<\/span> is <\/span>investigated<\/span>, and <\/span>how<\/span> brands <\/span>can<\/span> use<\/span> it as a <\/span>tool<\/span>. The <\/span>visualization<\/span> points<\/span> out<\/span> that<\/span> anything<\/span> can<\/span> be sold, and a <\/span>movement<\/span> has <\/span>already<\/span> began<\/span>.<\/span>\u00a0<\/span><\/p>\n

julia.tienvieri@gmail.com<\/a>[\/vc_column_text]\n","protected":false},"excerpt":{"rendered":"

[vc_row][\/vc_row][vc_column offset=”vc_col-lg-8 vc_col-md-12 vc_col-xs-12″][\/vc_column][vc_column_text width=”900″ css=”.vc_custom_1592385103439{margin-top: 40px !important;}” align=”left” text_align=”left”] AIR \u2019N\u2019 DAIRY\u00a0 We dress ourselves in brands. It\u2019s products like clothes and tech items that\u2019s normally displayed on our bodies, and they can often become statements. Even the choices we make in the grocery store reflects our identity, and can become values to show…<\/p>\n","protected":false},"author":6,"featured_media":2132,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":[],"categories":[70],"tags":[],"yoast_head":"\nExam Projects 2020 - Julia Tienvieri<\/title>\n<meta name=\"description\" content=\"HDK-Valand ger dig n\u00e5got annat \u00e4n en utst\u00e4llning, ett digitalt f\u00f6nster d\u00e4r studenterna ger en f\u00f6rsmak av sina konstn\u00e4rliga praktiker.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exam Projects 2020 - Julia Tienvieri\" \/>\n<meta property=\"og:description\" content=\"HDK-Valand ger dig n\u00e5got annat \u00e4n en utst\u00e4llning, ett digitalt f\u00f6nster d\u00e4r studenterna ger en f\u00f6rsmak av sina konstn\u00e4rliga praktiker.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2020.hdk-valand-graduation.se\/en\/julia-tienvieri\/\" \/>\n<meta property=\"og:site_name\" content=\"Exam Projects 2020\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-01T06:36:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-17T09:11:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/2020.hdk-valand-graduation.se\/wp-content\/uploads\/2020\/06\/JuliaTienvieri_Air-n-Dairy_JuliaTienvieri_1_huvudbild.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2263\" \/>\n\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karin Linderoth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/2020.hdk-valand-graduation.se\/#organization\",\"name\":\"HDK-Valand\",\"url\":\"https:\/\/2020.hdk-valand-graduation.se\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/2020.hdk-valand-graduation.se\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/2020.hdk-valand-graduation.se\/wp-content\/uploads\/2020\/05\/1498141_ny_logo_sv_high.png\",\"contentUrl\":\"https:\/\/2020.hdk-valand-graduation.se\/wp-content\/uploads\/2020\/05\/1498141_ny_logo_sv_high.png\",\"width\":254,\"height\":258,\"caption\":\"HDK-Valand\"},\"image\":{\"@id\":\"https:\/\/2020.hdk-valand-graduation.se\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/2020.hdk-valand-graduation.se\/#website\",\"url\":\"https:\/\/2020.hdk-valand-graduation.se\/\",\"name\":\"Exam Projects 2020\",\"description\":\"HDK-Valand\",\"publisher\":{\"@id\":\"https:\/\/2020.hdk-valand-graduation.se\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/2020.hdk-valand-graduation.se\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/2020.hdk-valand-graduation.se\/en\/julia-tienvieri\/#primaryimage\",\"url\":\"https:\/\/2020.hdk-valand-graduation.se\/wp-content\/uploads\/2020\/06\/JuliaTienvieri_Air-n-Dairy_JuliaTienvieri_1_huvudbild.jpg\",\"contentUrl\":\"https:\/\/2020.hdk-valand-graduation.se\/wp-content\/uploads\/2020\/06\/JuliaTienvieri_Air-n-Dairy_JuliaTienvieri_1_huvudbild.jpg\",\"width\":2263,\"height\":1600},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/2020.hdk-valand-graduation.se\/en\/julia-tienvieri\/#webpage\",\"url\":\"https:\/\/2020.hdk-valand-graduation.se\/en\/julia-tienvieri\/\",\"name\":\"Exam Projects 2020 - 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